The work vs. the woke

Wrote a little bit about this back in July 2014 (throwback): if you actively worry about and cultivate your personal brand, doesn’t that mean you’re inherently less authentic? I would argue yes. One of the major modern examples, at least to me, is women who want makeup and lighting to be perfect for their first IG photo with a new baby. That’s definitely personal brand, but is it authentic, considering she was just screaming and pushing and the baby…

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