Why So Many Companies Fail at Strategy — and How to Fix It

There’s a reason why 95% of employees have no idea what their company strategy is

Ted Bauer
Marker
Published in
6 min readAug 27, 2019

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Credit: Mike_Kiev/Getty Images

SStrategy should be crucial to most companies, but at some point, when none of us were paying attention, “strategy” became just another buzzword. In other words, “strategy” rarely carries any tangible, practical meaning.

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Ted Bauer
Marker
Writer for

Mostly write about work, leadership, friendship, masculinity, male infertility, and some other stuff along the way. It's a pleasure to be here.