Lead generation killed itself

To be honest, I’ve never 100 percent understood lead generation — and especially online lead generation. I’ve worked at probably 3–6 companies that used some form of lead generation in my career arc to date. If you’re unfamiliar what the whole idea of ‘lead generation’ is, basically it’s a time-honored tradition — by some measure it goes back to the Romans in 27 BC — whereby you try to ascertain a sales ‘lead,’ i.e. a person who might…

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Ted Bauer

Ted Bauer

NYC boy down in TX right now. Writing about work, management, leadership, friendships, relationships, and just general life. Let’s connect and talk more.