Do executives care about digital marketing?

Despite digital and mobile being pervasive elements of our lives, they still seem lip serviced in most companies. Oftentimes they’re somewhere within the marketing silo, but usually don’t have the clout of the legacy products. We never really talk about this, of course, because almost every article about work now is about Silicon Valley, and that’s a digital-first place. At most companies, though, this is the real…

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